In an increasingly connected world, it’s hard to overestimate the power of social media when it comes to promoting your business. As one of the most influential social media platforms, Facebook can play a crucial role in the marketing of your company. When you’re creating your social media strategy, be sure to continually ask yourself what you are hoping to get out of this plan. Here are six things that your business needs from Facebook.

Eyes on Your Competition

It is also important to not ignore what is going on at the profiles of your competitors. By reading their reviews and feedback, you can gain insight into how you can improve your performance. Facebook makes it easier than ever to spy on what the competition is up to with its unique tracking program. For example, if a page you are watching suddenly has a massive influx of likes and viewers, you will be alerted and can visit that page to see what they’re doing right so that you can also possibly implement that strategy.


One of the best ways to leverage the power of Facebook is to cultivate a positive user-review base. Finding reviews can be challenging, but consistent positive feedback is a crucial element of using this platform to your advantage. With over 1 billion users, Facebook is a goldmine of user reviews that can promote your business.

Data and Insights

Facebook is a master of user data. Do not neglect the usefulness of this service. The Facebook Insights service provides a host of interesting data points, such as the number of likes, engagement/participation rates, and individual posts’ performances. The information gleaned from these insights can help you adjust your Facebook marketing strategy to reach your targeted customer base better and improve the overall bottom line of your business.

A Platform for Building Brand Loyalty

Facebook is a fantastic place to build brand loyalty. By providing informative and entertaining content, you will soon become the go-to place for customers looking for information. Using social media allows you to connect with existing and prospective customers on a more personal basis. By becoming a personality on Facebook, your followers will begin to feel a connection, cultivating and maintaining their brand loyalty.

A Highly Targeted Audience

Because of its vast data resources, Facebook is able to deliver a finely honed target audience. Targeting your ads to reach the most likely customers will yield a higher engagement rate. Unlike other advertising platforms with vast audiences, the specific demographic information provided by Facebook will allow you to hone in on the people you need to reach the most.

Increased Web Traffic

Savvy business owners and marketers know the importance of leveraging Facebook to draw customers to their company’s website. A direct call to action on the Facebook business page can encourage viewers to click over to your website. Posting relevant information, such as blog posts, on the Facebook page that links back to your site is an easy way to procure those crucial clicks. Including a mix of serious and lighthearted links will ensure that you are reaching the needs of all your customers.

It is clear that social media plays an important role in the marketing and promotion of businesses of all sizes. By embracing this tool, you can stay on top of the trends and position your company for success.

If you’re planning on growing your social media presence, you’re going to need some help. We do top to bottom analysis of your social media, take what you want, and make a plan that will get you where you want to go and more! Check us out today!