Hitting a critical mass of followers that engage with content is the key to organic growth in your social media marketing strategy. Once you build that audience, your content and brand can go viral. Here are a few ways to make that happen.

Focus on Creating Content People Want to Consume

A great social media strategy starts with creating valuable content that people will want to consume. It’s not enough to post a mere activity log of your business. It needs to be content that people will find valuable. When it comes to content creation, focus on your audience, not on your business. One of the classic mistakes most businesses make is they talk too much about themselves. They make themselves the hero of their own story. Your business or even your product shouldn’t be the hero of the stories you post. Your customers should be the hero, and you come alongside them to help them in their journey — not the other way around. If you want to build a following of real people, you must provide content that people will value.

Grow Your Social Media Following

The key to social media following growth, in addition to great content, is to post consistently and often. You should use software that can help you automate certain aspects of your strategy, including scheduling posts, engaging followers, and capturing metrics. A comprehensive social media strategy should also include being on multiple channels. The most popular platforms to date are Facebook, Instagram, and Twitter. If you’re in a B2B industry, you should also have a LinkedIn presence. It’s important to verify that your subscriptions, follows, and likes come from real, human followers. Otherwise, your brand isn’t really reaching your target markets and you’re just wasting your time. The key to gaining actual humans as followers is being omnipresent on all of the social media platforms. You have to go to where the people are.

Patience Will Yield Results

Many businesses that are new to social media are looking for overnight returns. That’s not going to happen. Creating a social media presence for any brand requires patience and sustained engagement. If you invest the time and energy by offering quality content that your followers find valuable, you will begin to see the returns in brand loyalty and customers that will buy from your time and again.

With these tips, you’ll be able to make an amazing social media marketing strategy. Getting real human beings to follow you is the key to success. Although it may seem like a good idea at first, shortcutting that with fake bot followers will backfire and will end up costing you more in the end.

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