In today’s busy world, people communicate via social media and use all social media platforms to form opinions, leave feedback, purchase products and services and follow a company or brand. With that, you need to be sure your social media manager is top-notch and ready to meet all challenges each day brings.

Look at Their Portfolio

It is very important that you choose someone with experience with different social media accounts. According to Salesforce, not only should your social media manager be able to write captivating posts, but he or she should also be able to pair posts with the perfect image as these posts have a higher engagement and return of interest. Your social media manager should show a strong understanding of SEO and content marketing and how that affects search rankings and driving traffic to a company’s website. A candidate’s portfolio should contain high-quality posts that garner high engagement and empathy and convey passion and excitement.

Look for an Analytical Mind

The top social media managers are highly engaging as well as analytical, allowing them to try new features and be flexible in an ever-changing social media landscape. They are capable of thinking outside of the box yet pay attention to the small details to understand the overall impact a brand has and drive that marketing strategy forward. Social media managers are organized, making sure posts are strong, but they also pay attention to spelling and grammar, so content is on point and razor-sharp. According to The Hire Talent, analytically minded people tend to be methodical, exact, thorough and organized, and pay excellent attention to detail.

Consider Outsourcing

Outsourcing your social media needs is a very good option, especially if you are a small to medium business. Outsourcing allows your staff time to focus on other responsibilities since social media takes up a lot of time. Outsourcing allows the company to focus solely on your social media, so they can put a strategic marketing plan in place, monitor your social media accounts, quickly engage with customers and create content calendars that will grow your company. Lastly, a marketing company brings a host of tools and resources along with a team that attends conferences and workshops to help them stay up to date and current on social media trends.

When looking for a social media manager for your company, you want to make sure that you find the right type of person. A good social media manager has the creativity and drive needed to improve the company’s strategy. By looking at the things mentioned above, you’ll easily be able to find someone who can best fill your social media needs.