Successful Email Marketing can increase total revenues by 20% to 35%!
You may think that Email Marketing is dead. That’s a fair assumption, but it can’t be backed by data. 333 billion emails will be sent and received each DAY in 2022. An average email brings an ROI of $32 for every $1 spent according to Shopify.
Why Is Email Marketing So Successful?
When done correctly, Email Marketing is so successful because you are speaking to people who have already showed interest in your product or service. It allows you to nurture your new subscribers and guide them through each step they have to go through to convert into a customer or client. To take it even further, Email Marketing can also be used to turn those customers or clients into your own marketing assets through customer/client product and video testimonials.
But here’s the best part… once an email is created in an email hosting software, it can be triggered automatically.
That means that once someone takes a specific action on your website, our Email Experts can set up a trigger so a set of emails will be sent out automatically. You won’t have to lift a finger. Less budget and work, for more sales!? I’ll take that deal any day.
Email Marketing reaches customers at every step in their relationship with your brand.
Email marketing is a very effective persuasive tool. Perfect for converting those who have interest in your product, but have yet to buy. As long as your email marketing uses the correct flows, that is. With quality content and copy, those leads will become your customers. All it takes to convert leads that “are on the edge” is hitting them with the right message, at the right time.
1. The Welcome Series:
Purpose: This flow welcomes all your new subscribers, and introduces them to your brands story. It also incentivises their first purchase with a discount or offer.
Structure: Generally this series consists of about 7 emails. But can vary heavily based on the strategy you want to pursue.
Pro Tip: Offering a dollar or percentage discount generally works the best. Yet, split testing your offers is a great way to optimize your conversion.
Pro Tip 2: We recommend sending out 3 emails within the first 10 minutes of someone subscribing to your email list. If you make a strategy session with one of our certified email strategists, they will tell you why this is critical for your domain health and deliverability.
2. Abandoned Cart
Purpose: This flow will prompt customers to finish their purchase after they added a product to their cart, but didn’t end up purchasing.
Structure: Needs to be 4 emails, but we recommend a series of 10. Generally 1 hour after the cart is abandoned, then each day after.
3. Post Purchase
Purpose: This flow is dedicated to building a sustainable relationship with your buyer. Engaging them with brand related content is the best way to captivate your customer. Look at this flow as a way to prime your customer for their next purchase.
Structure: Post Purchase email flow is generally 7-10 emails.
Pro Tip: After they purchase their first time is the best time to invite them into the community and build excitement for what is to come. Make them believe that they are a part of a community, rather than a company you only buy products from.
4. Customer Winback
Purpose: This flow is used to bring back customers who have purchased in the past but haven’t purchased in a while.
Structure: The time delay of when to send these emails varies with the product life, and cost. Set up a call with a strategist at the bottom of this page, and one of our certified email strategists will give you insight into a software that lets you know what the best time to use this flow is.
*It is much easier and cheaper to retain an existing customer than to acquire a new one. So, see your current customers as your number one asset. Treat them like royalty.
5. Repeat Post Purchase
Purpose: This flow perfect to build your brand. By collecting customer testimonials from those with the most experience with your product. In short, this flow turns frequent purchasers into promoters for your brand.
Structure: This flow is triggered when a customer purchases more than once.
Pro Tip: Product and even video testimonials from these repeat customers creates new ad content, which restarts the first phase of your value journey, which is acquiring new customers via paid ads.
If you are interested in how this can be implemented for your business, don’t hesitate to book a call with one of our Email Experts.